MKT 421 Week 5 Team Study Guide Marketing Plan: Final Paper and Presentation

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Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper

Use the Marketing Plan Outline listed on the student website as a guide.

Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. Address the following information in your paper:

• Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan.
• Develop an initial sales promotion schedule.
• Create an advertising plan.
• Identify public relations opportunities for the product or service.
• Analyze the effect of channel management decisions on the marketing of your selected product or service.

• Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.
• Develop a budget for your plan.
• Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.

Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide Microsoft^® PowerPoint^® presentation illustrating your Marketing Plan Paper.

Format your paper and presentation consistent with APA guidelines

THIS TUTORIAL INCLUDES A 19 SLIDE POWERPOINT PRESENTATION WITH 16 REFERENCES AND A 5,056 WORD PAPER WITH 16 REFERENCES IN CORRECT APA FORMAT – GRADED 7/7 – A+++ WORK