MKT 431 Week 1-5 Entire Course ALL Study Guides

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WEEK 1:
TUTORIAL: Includes 819 words with 9 references in correct APA format.
Individual Assignment: Business Opportunity Paper
Resources: University Library, Internet
Select an industry from the following list and develop a business idea for that industry:
·         Apparel
·         Food and Beverage
·         Telecommunications
·         Home improvemenT
·         Technology
Research the market trends in that industry.
Write a 750- to 1,050-word paper in APA format that identifies your business opportunity. Your paper should include at least three research sources on market trends that support your opportunity.



WEEK 2:
TUTORIAL: Includes 1,393 words with 10 references in correct APA format.
Team Assignment: Trends and Conditions Paper
Resources: University Library, Internet
Select an industry that a teammate researched in the Individual Assignment.
Identify a good business opportunity in that industry that wasn’t presented by members of your team in the individual assignment.
Write a 1,050- to 1,200-word paper in APA format that explains why a business opportunity is a good one based on your evaluation of the market trends and conditions. Use at least five research sources in the paper.

WEEK 3:
TUTORIAL: PPT Presentation
Individual Assignment: Niche Marketing and Customer Involvement PPT Presentation
Resources: University Library, Internet, and the Virtual Organizations can be found on the student website at http://ecampus.phoenix.edu
Create a 7- to 10-slide Microsoft® PowerPoint® presentation on niche marketing and customer involvement for your selected organization. You may use one of the Virtual Organizations for this exercise if you prefer. Include speaker notes for each of the slides. The presentation should explain the following:
·         Potential target market niches for your selected organization
·         USP strategies involving customer input that could be used by the organization
·         At least three things that could be changed or added based on customer feedback


WEEK 4:
TUTORIAL: Includes 1,029 words in correct APA format
Team Assignment: Memo to Business Partners
Resources: University Library, Internet
Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.
Write a 750- to 1,050-word memo to your prospective business partners in which you complete the following:
·         Describe the results of your competitive analysis.
·         Explain the characteristics of the market niche to which the product or service will be targeted.
·         Provide your recommendation of brand characteristics that will support the total product’s value.
·         Specify the overall value proposition of the total product
·         Recommend unique product characteristics that will appeal to the targeted market niche.


WEEK 5:

TUTORIAL: Includes 972 words with 9 references in correct APA format
Individual Assignment: Ethics and Product Consumption Paper
Resources: University Library, Internet
Select a company with a reputation for ethical business practices.
Write a 750- to 1,050-word paper in which you complete the following:
·         Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship.
·         Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.

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TUTORIAL: Includes 1375 words with 4 references in correct APA format
Team Assignment: Marketing Your Business Paper
Resources: University Library, Internet
Write a 1,000- to 1,400-word paper on the key areas of marketing, using the industry and business opportunity you have been writing about in the previous Learning Team assignments. The key areas of marketing are product, pricing strategies, place, customer relationships, promotion, and technology. In the paper, you must complete the following:
·         Select an appropriate distribution channel for a product or service and provide the rationale for the recommendation.
·         Create a pricing strategy.
·         Determine the level of relationship marketing that would be appropriate.
·         Develop an appropriate advertising and promotion strategy.
·         Identify the best uses for technology in terms of marketing the product or service

MKT 431 Week 1 Individual Study Guide Business Opportunity Paper -

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TUTORIAL: Includes 819 words with 9 references in correct APA format.
Individual Assignment: Business Opportunity Paper
Resources: University Library, Internet
Select an industry from the following list and develop a business idea for that industry:
·         Apparel
·         Food and Beverage
·         Telecommunications
·         Home improvement
·         Technology
Research the market trends in that industry.
Write a 750- to 1,050-word paper in APA format that identifies your business opportunity. Your paper should include at least three research sources on market trends that support your opportunity.

MKT 421 Week 5 Team Study Guide Marketing Plan: Final Paper and Presentation

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Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper

Use the Marketing Plan Outline listed on the student website as a guide.

Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. Address the following information in your paper:

• Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan.
• Develop an initial sales promotion schedule.
• Create an advertising plan.
• Identify public relations opportunities for the product or service.
• Analyze the effect of channel management decisions on the marketing of your selected product or service.

• Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.
• Develop a budget for your plan.
• Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.

Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide Microsoft^® PowerPoint^® presentation illustrating your Marketing Plan Paper.

Format your paper and presentation consistent with APA guidelines

THIS TUTORIAL INCLUDES A 19 SLIDE POWERPOINT PRESENTATION WITH 16 REFERENCES AND A 5,056 WORD PAPER WITH 16 REFERENCES IN CORRECT APA FORMAT – GRADED 7/7 – A+++ WORK

MKT 421 Week 5 Individual Study Guide Environmental Factors Paper

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Select an organization with which you are familiar that conducts both domestic and global marketing.

Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:

• Analyze the influence of global economic interdependence and the effect of trade practices and agreements.
• Examine the importance of demographics and physical infrastructure.
• Analyze the influence of cultural differences.
• Examine the importance of social responsibility and ethics versus legal obligations.
• Analyze the effect of political systems and the influence of international relations.
• Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.
• Explain the effect of technology.

Format your paper consistent with APA guidelines.

THIS PAPER IS 1,418 WORDS WITH 11 REFERENCES IN CORRECT APA FORMAT – GRADED 10/10 – A+++ WORK

MKT 421 Week 4 Team Study Guide Marketing Plan: Phase III

 
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Use the product or service you selected for your Marketing Plan: Phase I Paper.
Write a 1,400- to 1,750-word paper that includes the following information:

• Describe the attributes of your product or service in detail.
• Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?
• Identify the positioning and differentiation strategies for the product or service.
• Identify the appropriate price strategy that should be used for the product or service.

Format your paper consistent with APA guidelines.

THIS TUTORIAL IS 1,040 WORDS WITH 2 REFERENCES IN CORRECT APA FORMAT – GRADED 4/4 – A+++ WORK

MKT 421 Week 4 Individual Study Guide Using Perceptual Maps in Marketing Simulation Summary

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Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.
Write a 1,050- to 1,450-word summary in which you address the following for each of the three major phases in the simulation:

• The situation
• Your recommended solutions, including why
• Your results

Summarize the different marketing components addressed in this simulation by answering the following questions:

• What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not.
• What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation?

Format your paper consistent with APA guidelines.

THIS TUTORIAL IS 1,373 WORDS WITH 4 REFERENCES IN CORRECT APA FORMAT – GRADED 10/10 – A+++ WORK

MKT 421 Week 3 Team Study Guide Marketing Plan: Phase II

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Use the product or service you selected for your Marketing Plan: Phase I Paper.
Write a 1,400- to 1,750-word paper in which you address the following:

• Identify the segmentation criteria that will affect your target market selection.

• Identify your target market.
• Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
• Analyze current competitors and define the competitive landscape for your product or service.

Format your paper consistent with APA guidelines.

THIS TUTORIAL IS 1,450 WORDS WITH 7 REFERENCES IN CORRECT APA FORMAT – GRADED 4/4 – A+++ WORK